Search Engine Optimisation

INTRODUCTION

SEO stands for Search Engine Optimization. SEO is a core part of any marketing plan and can help your business reach new customers. In this blog post, I’ll explain how search engines work and how they affect your brand’s presence on the internet. It  is  a  process of making your website visible to search engines. It's a lot more than just adding keywords to your content; it's about understanding what users are looking for and adding that information in a way that makes sense to them. The goal of SEO isn't just to rank well in search results, but also make sure people can find your site when they need information or want more information about your business.

 

 

what is search engine optimisation?

 Search engine optimization (SEO) is the process of improving the visibility of a website or web page in a search engine's unpaid results. The practice has become extremely popular and is considered as an effective way to promote websites.

What are technique of seo ?

There are two techniques of seo :

• Onpage seo
• Offpage seo

Onpage seo : 

It is a practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

Offpage seo :

 It refers to actions taken outside of your own website (or blog) such as link building, article submission or commenting on other sites' articles/posts -- put simply, the process of improving your visibility in search engines by obtaining hyperlinks from other websites.

What are the types seo ?

There are three types of seo 

• blackhat seo
• whitehat seo
• greyhat seo

Blackhat seo :This type of cheating involves manipulating search engines so that they show your site higher than it should be ranked at. It can also include creating fake backlinks or cloaking pages that aren't yours — ways to fool search engines into thinking someone else owns them!

 Whitehat seo :This type of SEO is considered the safest and most effective way to improve your site's rankings. It involves creating high quality content that people want to read, sharing it on social media and promoting your posts via online advertising.  

This type of SEO is considered the safest and most effective way to improve your site's rankings. It involves creating high quality content that people want to read, sharing it on social media and promoting your posts via online advertising.  

Greyhat seo : 

Grey hat methods aren't illegal like black hat methods, but they do tread into unethical territory at times while using questionable elements. Grey hat methods typically involve some combination of black hat and white hat styles without making either one of them too obvious.

Link building - Using links to build your overall presence online. This includes both internal links within a website's structure (on pages) as well as external linking outside of your site (to other websites).

Comment spamming - Commenting on other people's blogs/articles with irrelevant comments or even just straight up spam without any link building efforts behind it at all! 

Blackhat seo vs Whitehat seo which one is better ?

There are many differences between black hat and white hat SEO, but the most important distinction is that white hat is a long-term solution. It’s about building a strong foundation for your website and becoming an authority in your niche. Black hat SEO, on the other hand, is more of a short-term solution because it can get you quick results at the expense of building trust with your audience.

Benefits of white hat seo?

• Increased traffic and rankings for your website

• More time to focus on other parts of your business
•  Higher engagement with visitors who are interested in what you have to offer 
• Improved credibility and trust among search engines
• More time to focus on other parts of your business