DIGITAL MARKETING
Digital marketing is the use of the internet, digital media and other technology-based strategies to sell, market and promote products or services to customers. It can be done by an organization directly or indirectly through partners such as affiliate marketers. Digital marketing also known as online marketing is all about using electronic media such as websites, web pages, blogs etc. to reach out prospective customers and get them to buy your products or services.
Digital marketing is a marketing strategy used to promote products or services. It can be done via the internet, mobile devices and social media. Digital marketing uses the internet and other forms of electronic media to increase brand awareness, generate leads, and promote sales.
Digital marketing refers to any form of marketing which occurs across digital channels such as search engines; websites; email; social media sites (such as Facebook); mobile applications (apps) like WhatsApp).
Digital marketing is a multi-channel approach to promoting your business or brand. It involves using all forms of digital media, including search engine optimization (SEO), social media, email and display advertising.
Digital marketing can help you reach consumers in ways that traditional advertising doesn't allow—such as through mobile devices or on non-traditional platforms like YouTube and Snapchat.
TYPES OF DIGITAL MARKETING
There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples of types of digital marketing tactics
SOCIAL MEDIA MARKETING
Social media marketing is a great way to reach a large number of people. It can be used to promote your business, products and services. Social media marketing also helps generate leads for your business. You can use social media marketing to promote your brand or product by posting pictures, videos or creating an account on one of the many platforms available today.
In order for social media marketing campaigns to be effective, they must have a strong focus on specific goals that are measurable. This means that when you set out with any type of goal in mind (elevating brand awareness), it will help define what kind of content should be produced so that it meets those expectations while still being relevant enough for people interested in what they see online every day which could potentially lead them down another path somewhere else along the road towards reaching these goals faster than expected if done properly from start-to-finish without fail."
SEARCH ENGINE OPTIMIZATION
Search engine optimization (SEO) is a process of improving the visibility of your website or web page in search engines. It is a way to help you get more traffic, leads and sales.
The idea behind SEO is simple: If Google sees that people are searching for something related to your keyword, then they’ll rank you higher than other sites with similar content. This means that if someone searches “the best pizza place near me” on Google and clicks on one of their results (like Yelp), they will see yours as an option too!
SEARCH ENGINE MANAGEMENT
SEM is a key component of any Internet marketing plan. It's the process of improving organic search rankings for a website or web page in a search engine by increasing its visibility among relevant queries, thereby increasing traffic to it. SEM can be thought of as using keywords and other signals, such as links from other sites, to improve your site's position on SERPs (search engine results pages). This can be done through paid advertising or natural link building techniques such as article promotion, blogging and social media campaigns.
Search engine marketing (SEM) refers to both paid search advertising and natural link building techniques used by websites to increase their rankings in Google's result pages — the first page
EMAIL CAMPAIGN
Email marketing is a direct marketing technique that enables businesses to communicate with their customers through email messages. Email marketing can be used to promote a product, build loyalty and encourage repeat business. It can also be used for lead generation purposes or as part of an overall marketing strategy.
Email Marketing Examples:
An online shoe store offers discounts on all orders over $100 made through the website’s shopping cart through email blasts sent out several times per week during normal business hours (Monday through Friday). The company uses this approach because they want to target customers based on demographic information such as age range, gender identity, location etc., but don't want them all within one specific area code because it would be easy for them to make an appointment if they just needed shoes from their local store instead of having one shipped across town every time there's something wrong with theirs!
- An online electronics store sends out email blasts every time a new product is added to the site, offering customers a chance to purchase the item for a limited time only. The company uses this approach because they want to provide their customers with an exclusive deal that isn’t available anywhere else.
They want to drive traffic to their site and increase sales, so they send out an email blast that features a new product, how much it costs and how long it's available for purchase.
CONTENT WRITING
Content marketing is the process of creating and publishing relevant, valuable and engaging content to attract, acquire and retain a clearly defined audience – with the objective of driving profitable customer action. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
it can be any kind of content that create value ,including
- blog post
- video on youtube or other social media
- podcast
- infographics
- e books
- case studies etc.
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